Please review this privacy notice (“Notice”) carefully to understand our policies and practices regarding your personal data and how we handle it. By using a Ahwa website, or otherwise providing us with your personal data, you agree to this notice. If you disagree with this notice or do not provide the necessary personal data (indicated on our registration forms, for example), (a) you must refrain from using our websites, and (b) we may be unable to provide certain goods or services to you. This notice may be updated periodically (see Section 10). Your continued engagement with us after updates will signify acceptance of those changes, so please review the notice periodically for any updates. 

This notice includes essential information on the following areas: 

1. Sources of Personal Data 
2. Personal Data We Collect and Collection Methods 
3. Cookies/Similar Technologies, Log Files, and Web Beacons 
4. Use of Your Personal Data 
5. Disclosure of Your Personal Data 
6. Retention of Personal Data 
7. Storage and/or Transfer of Your Personal Data 
8. Access to Your Personal Data 
9. Your Choices on How We Use and Disclose Your Personal Data 
10. Changes to Our Notice 
11. Data Controllers & Contact Information 

Scope of This Notice 

This notice describes how Ahwa entities, as listed in Section 11, collect, use, and disclose your personal data. It also explains how you can access and update your personal data and control certain ways we use your data. The notice covers both online and offline data collection, including personal data we collect through our websites, social media, Customer Relationship Centers, Boutiques, points of sale, and events. We may combine data collected through different channels (e.g., website and offline events) or from different Ahwa entities. See Section 8 for more on how to opt-out of data combination. 

1. Sources of Personal Data

This notice applies to personal data collected from or about you through the methods listed in Section 2 and from these sources: 

• Ahwa websites: Consumer-directed sites operated by or for Ahwa, including those we manage under our own domains/URLs or as mini-sites on third-party social networks like Facebook. 

• Ahwa mobile sites: Consumer-directed mobile sites managed by or for Ahwa. 

• Email, text, and other electronic messages: Communication exchanges between you and Ahwa. 

• Ahwa CRC: Calls to our Customer Relationship Centers. 

• Ahwa Boutiques: Physical stores operated by Ahwa. 

• Offline registration forms: Printed forms collected during in-store demonstrations, contests, promotions, or events. 

• Points of Sale: Representatives at third-party stores assisting with product registration and coffee orders. 

• Data from other sources: Information from social networks and public sources. 

2. Personal Data We Collect and How We Collect It

Depending on your interactions with Ahwa (online, offline, phone, etc.), we collect different types of information, detailed below. 

• Personal contact information: Details you provide for contact purposes, including name, postal address, email, social media handles, or phone number. 

• Account login information: Information for account access, such as login ID/email, screen name, password (in secure form), and security questions. 

• Demographic information: Information about your demographics or behaviors, like date of birth, age range, gender, location, preferred products, interests, or lifestyle. 

• Technical information about computer/mobile device: Information about the device used to access our websites, such as IP address, operating system, and browser type. For mobile devices, we may collect data like device ID, advertising ID, and location where allowed. 

• Websites/communication usage information: Data on how you interact with our websites or newsletters, such as clicked links, viewed pages, and response times. Collected through cookies and third-party tracking services like Google Analytics and Adobe Dynamic Tag Management. See Section 3 to learn how to opt out of these technologies. 

• Consumer feedback: Information you voluntarily provide regarding your experience with our products and services. 

• Consumer-generated content: Content you create and share with us on social networks or via our websites, such as photos, videos, stories, or posts on our social media pages. 

• Social network information: Information you make public on a social network or allow the network to share with us, such as name, email, gender, birthday, profile picture, and user ID. Each time you interact with Ahwa through social media or use social features on our site, we may receive this information. Visit the relevant social network’s website to learn more or opt out of sharing this information. 

• Payment and financial information: Information required for purchases, like debit or credit card details, handled in compliance with security standards such as PCI DSS. 

• Calls to CRC: Calls may be recorded for quality, training, or proof of consent purposes, as allowed by law. Payment details are not recorded, and notice of recording is provided at the beginning of the call, giving you an option to object. 

• Email interactions: We analyze your engagement with our emails (e.g., click-throughs, opens) to provide content personalized to your interests and preferences. 

3. Cookies, Log Files, and Web Beacons 

• Cookies and Similar Technologies: Refer to our Cookie Notice to learn how to manage your cookie settings and see details on the cookies we use and their purposes. 

• Log Files: We gather information through log files that record activity on our website and track browsing patterns. These files are generated automatically and help us troubleshoot errors, enhance performance, and maintain website security. 

• Web Beacons: Web beacons, or “web bugs,” are tiny code snippets that provide a graphic image on a webpage or in an email, transferring data back to us. Information collected by web beacons may include technical details like IP addresses and details on how you respond to emails (e.g., when the email was opened and which links were clicked). We use web beacons on our website and in some emails for purposes such as visitor count tracking, traffic analysis, advertising, email auditing, and personalization. 

4. How We Use Your Personal Data 

The following describes the various purposes for which we collect and use your personal data and the types of data collected for each purpose. Not all of these uses will apply to everyone. 

• Customer Service: We use your personal data to assist with inquiries, including order status, product questions, or complaints. This often requires contact information and details about the nature of your request. 

• Contests, Marketing, and Promotions: With your consent (where required), we use your personal data to provide information about products or services, such as through marketing emails, ads, SMS, phone calls, or postal mail, as allowed by law. Some campaigns may be run on third-party websites or social media. Participation is voluntary, and you may opt out of these communications. 

• Social Networks: We use your data to interact with third-party social media features (e.g., “Like” functions) to show you advertisements and engage with you on social media. For information on how these features work and how to opt out, refer to the privacy policies of the respective social networks. 

• Personalization (Online and Offline): With your consent (where required), we analyze your preferences to provide a more personalized experience on our website and to tailor content and promotions to your interests. For instance, we remember your login ID to facilitate future logins. This use is voluntary, and you may choose to opt out (see Section 8). 

• Order Fulfillment: We use personal data to process and ship orders, update you on order status, and perform fraud prevention. This may involve certain personal and payment information. 

• Other General Purposes: In compliance with applicable laws, we use personal data for general business functions, such as research, analytics, and security. If you have multiple Club Member accounts, we may consolidate them into a single account. We also use personal data to maintain security. 

• Legal Reasons or Mergers/Acquisitions: In the event of a company acquisition, merger, or legal obligations, we may share personal data with legal successors. We may also disclose your data (i) as required by law, (ii) in response to legal proceedings, (iii) for law enforcement requests, (iv) to protect our rights or safety, or (v) to enforce terms of use. 

5. Disclosure of Your Personal Data 

In addition to Ahwa entities (listed in Section 11), we may share your personal data with: 

• Service Providers: External companies that assist us with business operations (e.g., order fulfillment, payment processing, fraud detection, website support). These providers are authorized to access and use personal data on our behalf only for specific tasks, following our instructions and confidentiality requirements. You may request a list of these providers (see Section 11). 

• Credit Reporting Agencies/Debt Collectors: Subject to applicable law, we may use these companies to verify your credit or collect outstanding invoices. 

• Third Parties for Their Own Marketing: We do not sell or license your personal data to third parties for their marketing purposes unless you consent. 

• Third Parties for Legal Reasons or in Mergers/Acquisitions: We disclose personal data to third parties for legal reasons or in connection with a merger/acquisition, as outlined in Section 4. 

6. Retention of Your Personal Data 

We retain your personal data as required to fulfill the purposes for which it was collected (see Section 4) or as required by law. Personal data used to provide personalized experiences will be stored for a duration allowed by law. 

7. Disclosure, Storage, and Transfer of Your Personal Data 

• Security Measures: We take reasonable steps (outlined below) to keep your personal data secure and confidential. Note, however, that these protections do not cover information you choose to share in public forums, like social media. 

• Authorized Access: Your personal data will be accessed only by authorized staff members based on their role and need to know, depending on the specific purpose for which your data was collected (e.g., customer service staff will access customer records). 

• Secure Operating Environments: We store personal data in secure environments with reasonable security standards to prevent unauthorized access. While we take measures to protect data, internet transmission is not fully secure, and we cannot guarantee the security of data while it is transmitted through our website. 

• User Responsibility: You also play a role in protecting your personal data. Choose a strong, unique password when signing up and keep it confidential. Do not enable password saving on shared or public computers, and always log out after each session. Use any privacy settings or controls we provide on our website. 

• Data Transfers: The storage and processing of your personal data may require its transfer to locations outside your country, including Switzerland and Luxembourg. By accepting this Notice, you agree to these transfers, even to countries with potentially lower protection levels than your own. 

8. Access to Your Personal Data 

• Access to Data: Where permitted by law, you (or your authorized representatives) have the right to access, review, and request a copy of the data we hold about you, including the source of the data. To exercise these rights, email us at [[email protected]]. 

• Modification and Deletion of Data: Where permitted, you (or authorized representatives) can request the deletion, correction, or revision of your data; limit data processing; object to certain uses; or revoke consent. Note that deletion of personal data may result in the deletion of your account, and some data may need to be retained to comply with legal or contractual obligations. For registered users, certain websites may allow you to review and edit your data directly after verifying your identity (e.g., login ID/email, password). 

• Exercise of Rights: To exercise any of these rights, you may also email us at [[email protected]]. 

9. Your Choices Regarding the Use and Disclosure of Your Personal Data 

We aim to provide options for controlling how we use your data, including: 

• Cookies and Similar Technologies: You may set your browser to refuse cookies or alert you when they are in use (see Section 3). 

• Marketing and Promotions: You may choose to receive marketing communications about our products or services by selecting the appropriate options during registration or through our representatives. To unsubscribe, follow the instructions in each communication or log in to your account to adjust preferences. Note that opting out of marketing does not apply to essential communications, such as order updates. 

• Personalization: Where required, you may choose to allow us to use your data for personalized experiences by selecting the relevant option during registration. To opt out, adjust your account settings or contact our customer care. 

10. Changes to Our Notice 

We may update this Notice to reflect changes in how we handle your personal data. Please check back periodically for updates.